Art/design student presented Addy Award
Alfred University (AU) graduating senior Rachael Garramone was honored this spring with a Student ADDY Silver Award at the 2014 Rochester Advertising Federation (RAF) American Advertising Awards. The ceremony acknowledged the top Rochester-area student and professional advertising campaigns and projects.
Garramone, an art and design major, is the first AU student to receive an ADDY. She was one of seven student honorees at this year’s event.
Garramone is a graduate of Chicago Waldorf High School and the daughter of James and Julie Garramone of Evanston, IL. Following graduation from AU she will be working at a paid advertising internship in Chicago.
Her project, an integrated marketing campaign for “The Honey Bee Café,” is also her bachelor of fine arts senior thesis project. Her advisor was Judy Livingston, associate professor of graphic design. Garramone created the concept of the café to combine three of her strongest passions: design, healthy cooking, and honey bees.
“The Honey Bee Café offers a healthy, delicious, and enjoyable eating experience by featuring organic, gluten-free foods made from fresh, locally grown produce,” Garramone said.
The project consists of a complete identity system, menu creation, and website design for the start-up café. Honey bee-themed designs for cup sleeves, coasters, take-out boxes, and the café menu were all included in her submission for the ADDY Awards.
The ceremony itself was a great experience, said Garramone, where she had the opportunity to network with advertising professionals from across the Rochester area.
“The student awards are presented right along with the professional ADDY awards in the same categories,” she explained. “I was able to meet and make connections with many of those within the advertising industry.”
The RAF was organized to connect creative communications professionals throughout the greater Rochester area. The foundation organizes several educational and networking events each year. It is an affiliate of the American Advertising Foundation (AAF), a national advertising organization with more than 50,000 student and professional members.
The Student American Advertising Awards competition is a national awards program designed to recognize college students for advertising projects created while enrolled in an educational institution. Students submit projects through their local AAF affiliates, and local winners move on through a regional and national competition.
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